I was fortunate to have my first two poetry anthologies published by Blackie, and then Puffin in the early 1990s. However nobody seemed very keen on my third idea for a book which I called ‘The Secret Lives of Teachers’. One publisher wrote to me and told me that in his opinion it wouldn’t sell.
As an ex teacher I knew it would sell, and fortunately so did Susie Gibbs at Macmillan.
She commissioned the book and then handed the editorship to Gaby Morgan with whom I have now worked for almost 30 years. Gaby completely understood its potential too.
The market for children’s poetry was very different back then. There were a number of school book clubs that regularly took books into schools and these clubs bought thousands of copies of ‘Secret Lives’. In fact we wound up selling 75,000 copies (A best seller for children’s poetry then was 5,000 copies) Gaby and I then put together two more books ‘More Secret Lives of Teachers’ and ‘The Top Secret Lives of Teachers’, and later on, bundled them all together into a big volume.
In all editions, over 200,000 copies were sold in total. At the same time Paul Cookson and David Orme were also compiling anthologies which sold in great numbers.
This was a boom time for children’s poetry. Other anthologies which sold tens of thousands of copies were ‘Aliens Stole My Underpants’ and ‘I’m Telling On You – Poems about Brothers and Sisters.’
In 1998 the National Year of Reading gave a great boost to poetry and the anthologies we produced – often five or six a year – kept on selling.
We were criticised of course, by those who were precious about children’s poetry. I remember one particular event at the Society of Authors which Gaby and I attended, where she argued our case passionately in the face of some quite hostile criticism. We both knew that the poetry we were publishing made children smile or laugh – although in every book there were poems to make them think too. They were sold at pocket money prices and introduced children to a genre which otherwise they may not have encountered.
There seemed to be some notion though that if you didn’t introduce children to a poet like Alexander Pope before they went to school, then you were doing it wrong. This was a big part of the reason why children of my generation left school having turned away from poetry, through inappropriate choices at inappropriate ages.
Getting children hooked on words and how they fit together through humorous poetry, means that they are then more open-minded to other kinds of poetry. They will have already embraced the rhythms of poetry and understood that it could mean something to their lives.,
Today there is a huge interest in poetry through poets visiting schools and through many teachers who are equally passionate about poetry. However this doesn’t translate into sales figures and smaller publishers who are producing some very fine poetry books find themselves struggling.
I don’t know what the answer is, I only know that I was pleased to be a part of that gold rush time for children’s poetry books in the 1990s and early 2000s, pleased to work with Gaby for so long, and pleased to have returned to our roots, as it were, with our latest publication of funny poems.
Brian Moses has over 220 books published including volumes of his own poetry such as Lost Magic and I Thought I Heard a Tree Sneeze, anthologies such as The Secret Lives of Teachers and the recently published The Best Ever Book of Funny Poems. Brian also visits schools to run writing workshops and perform his own poetry and percussion shows. To date he has visited well over 3000 schools and libraries throughout the UK and abroad.
Blog: brian-moses.blogspot.com Website: http://www.brianmoses.co.uk