So it’s happened, your first collection’s been accepted and you’re now officially a poet. You’re caught up in the excitement. You’ve read and re-read your advanced copy, wondering what others will make of it. You’re at times euphoric, terrified, depressed and sleep deprived. You count down, weeks, days and on that final night, hours until publication. And then…and then…
Well, not a lot. I don’t know about anyone else but when my first book came out I didn’t expect to be mobbed or to find paparazzi in the chrysanthemums; of course not. But I did think maybe my local bookshop would stock my book. Or did I? Sadly not really. I love a book and as a fan I’m pretty clued up on poetry everywhere.
In fact I habitually go into bookshops and ask them where the poetry section is. Generally at the back of the shop, on a low shelf and not a whole shelf never mind the several I’d love to see. Often it shares space with joke books. Usually it comprises safe archaic poetry, ‘best of’s’, well-known names and the odd big production coffee table book. The assistant, who has little say, looks about uncomfortably, assuring me they can order anything I’d like. However, what I’d like is to browse, to choose from many I fancy or I might as well order online myself. But I digress.
So my book isn’t there. I suggest a launch. They tell me how much they love local authors doing launches. A date’s booked and I’m excited and terrified afresh. More so when, the week before, I find a tiny grey note on the door announcing my launch. So I drum up a reporter, I put the word around and on the day find the shop has only ordered 15 copies and they go in the first few minutes, despite being hidden away upstairs in the shop. So I lend my copies to the shop. A success, the shop-assistant assures me. Normally they sell very few books at launches…
So here’s the thing, I’m not complaining, well not much, but unless you’re a bestselling novelist there’ll be little promotion. It’s expected, as a children’s poet, the bulk of sales will come from schools. However, there’s a plague and a lack of school visits or even schools containing children, which has been disastrous to those expected to do their own promotion. So, like many others, we’ve had to find ways of reinventing what we do. However, I suspect, I’m not alone in finding constantly being in promotion mode uncomfortable and, if I should be, when? How? How often?
So what do we do? We promote and cheer each other on. We talk about poetry, in interviews, blogs and videos. We hope the goodwill grows as we give our time and even our work and writing ideas to teachers. We encourage even children we’ll never meet, because it means much to a child.
Of course it doesn’t always translate into sales, so why else? Well it’s partly about getting word out there about our books. Because, though small, each took years to write and traverse the mires of publication. Each time with dreadful symmetry: we have loved and loathed our work, had it picked apart by others, had hopes elevated and dashed. Yet, also, perhaps, there’s our inner child, one that wants to help others feel joy in something we adore, poetry as a whole. Certainly I want everyone I meet to feel that. But most of all I want to have a slightly less depressing answer to give the next child who asks me, ‘Why are you a poet?’
Sue Hardy-Dawson’s a poet & illustrator. Her debut collection, ‘Where Zebras Go’, Otter-Barry Books was shortlisted for the 2018 CLiPPA. Her second, ‘Apes to Zebras’ Bloomsbury, co-written with poetry ambassadors, Roger Stevens and Liz Brownlee won the NSTB Awards. Sue loves visiting schools, has worked with the Prince of Wales Foundation, ‘Children and the Arts. As a dyslexic poet, she loves encouraging reluctant writers. Her second solo collection ‘If I were Other than Myself’ Troika Books is out February 2020.